Public Relations
Feature editorial story
Atlanta Business Chronicle
Atlanta Business Chronicle
Brookfield Residential Crawfish Boil & Realtor Events
During my time at Screamer Co., I led a team of junior staff and event planners to develop a strategy for a Crawfish Event with the HBA of Austin, which brought over 800 attendees to one of Brookfield's master-planned communities, Blanco Vista. This event began with a promotional campaign which included print ads, an email campaign and Realtor outreach to drive attendance. The community center was then transformed into a VIP event with a live band, fresh seafood, an upscale lounge and vendor booths. The client attributes the event, along with a coinciding Realtor tour event, as the driving force behind the best sales month in the development's history. See photo gallery for more images.
During my time at Screamer Co., I led a team of junior staff and event planners to develop a strategy for a Crawfish Event with the HBA of Austin, which brought over 800 attendees to one of Brookfield's master-planned communities, Blanco Vista. This event began with a promotional campaign which included print ads, an email campaign and Realtor outreach to drive attendance. The community center was then transformed into a VIP event with a live band, fresh seafood, an upscale lounge and vendor booths. The client attributes the event, along with a coinciding Realtor tour event, as the driving force behind the best sales month in the development's history. See photo gallery for more images.
Editorial - Ferrari Maserati “Rides to Remember” charity event
During my time at Porter Novelli, I led a team to develop the naming, planning, strategy and execution of Ferrari Maserati’s non-profit event called “Rides to Remember.” The charity event brought together community businesses, dealership customers and other non-profits to help raise money for organizations that supported children dealing with cancer or other terminal illnesses. With over 200 attendees, the event raised over $10k. The below video highlights how we incorporated exotic drivers from the community with kids from local charities for a dream ride. The event was noted as the 'best dream ride event’ the client has ever put on. The Atlanta Business Chronicle article can be seen here and the video is available on YouTube. See photo gallery for more images.
During my time at Porter Novelli, I led a team to develop the naming, planning, strategy and execution of Ferrari Maserati’s non-profit event called “Rides to Remember.” The charity event brought together community businesses, dealership customers and other non-profits to help raise money for organizations that supported children dealing with cancer or other terminal illnesses. With over 200 attendees, the event raised over $10k. The below video highlights how we incorporated exotic drivers from the community with kids from local charities for a dream ride. The event was noted as the 'best dream ride event’ the client has ever put on. The Atlanta Business Chronicle article can be seen here and the video is available on YouTube. See photo gallery for more images.
Feature – Vim and Vigor articles
During my time serving as a PR Specialist at Gwinnett Hospital System, I contributed to our quarterly community magazine. Articles titled, 'Extreme Relief' and 'Cooling Effect' are two samples included in the feature editorial publication that was sent out to the community.
During my time serving as a PR Specialist at Gwinnett Hospital System, I contributed to our quarterly community magazine. Articles titled, 'Extreme Relief' and 'Cooling Effect' are two samples included in the feature editorial publication that was sent out to the community.
Press Release
As the spokesperson for Gwinnett Hospital System, I managed all external relations including crisis communications, media and community relations, event planning and physician marketing. Our system was expanding to add a new patient tower so that meant our marketing team was busy spreading the word to promote the new aesthetics, offerings and high quality medical care.
As the spokesperson for Gwinnett Hospital System, I managed all external relations including crisis communications, media and community relations, event planning and physician marketing. Our system was expanding to add a new patient tower so that meant our marketing team was busy spreading the word to promote the new aesthetics, offerings and high quality medical care.
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