Digital Communications
Med Men Blog
Articles Titled 'A Two-Sided Perspective on Managing Physician Marketing' and '8 Tips for Successfully Marketing Physicians’
Articles Titled 'A Two-Sided Perspective on Managing Physician Marketing' and '8 Tips for Successfully Marketing Physicians’
Seton 2017
The goal was to build an interactive site for Seton board members that would communicate, at a glance, the Seton 2017 vision including the inner functionalities of the healthcare system over the next five years. The site included maps that linked service lines to geographic locations across Central Texas, abundant content on how each service line and program would be impacted and how clinicians saw each service line transforming. The result was an access restricted site, therefore the thumbnail to the left provides the homepage image of how all the content tied together. During my time at Screamer Co., I led a team, as the primary client contact, of interactive developers and creative designers to translate this project and meet the client's goals. We pulled the site together in less than two months with several hours of meetings with executives and clinicians to develop over 50 pages of content.
The goal was to build an interactive site for Seton board members that would communicate, at a glance, the Seton 2017 vision including the inner functionalities of the healthcare system over the next five years. The site included maps that linked service lines to geographic locations across Central Texas, abundant content on how each service line and program would be impacted and how clinicians saw each service line transforming. The result was an access restricted site, therefore the thumbnail to the left provides the homepage image of how all the content tied together. During my time at Screamer Co., I led a team, as the primary client contact, of interactive developers and creative designers to translate this project and meet the client's goals. We pulled the site together in less than two months with several hours of meetings with executives and clinicians to develop over 50 pages of content.
Web Strategy
As the primary client contact for SWHP, I led a team of media buyers, designers and interactive developers to develop an integrated media and online web strategy that would position SWHP as the trusted health plan in Texas in preparation for the 2014 Exchange. The web overhaul included adding a pharmacy functionality, adding mobile and ecommerce capabilities and rehauling all web copy (200+ pages). The media plan played a role in the web overhaul by strategically linking digital ads to the appropriate landing pages to drive sales to the specific products such as Individual and Family Plans and Medicare.
As the primary client contact for SWHP, I led a team of media buyers, designers and interactive developers to develop an integrated media and online web strategy that would position SWHP as the trusted health plan in Texas in preparation for the 2014 Exchange. The web overhaul included adding a pharmacy functionality, adding mobile and ecommerce capabilities and rehauling all web copy (200+ pages). The media plan played a role in the web overhaul by strategically linking digital ads to the appropriate landing pages to drive sales to the specific products such as Individual and Family Plans and Medicare.
Email Campaign
During my time at Screamer Co., I led a team of junior account staff and designers to develop a campaign targeted at driving Realtors to one of Brookfield Residential's master-planned communities, Blanco Vista. Our strategy included using a phased messaging approach to target local Realtors and provide them a quick and easy way to learn more about our properties, provide incentives for bringing their customers out and communicating upcoming events.
During my time at Screamer Co., I led a team of junior account staff and designers to develop a campaign targeted at driving Realtors to one of Brookfield Residential's master-planned communities, Blanco Vista. Our strategy included using a phased messaging approach to target local Realtors and provide them a quick and easy way to learn more about our properties, provide incentives for bringing their customers out and communicating upcoming events.
