Advertising
St. Rose Dominican Hospital Branding Campaign
During my time at HCB Health, I led a team, as the primary client contact, of media buyers, interactives and creative designers to develop a cohesive branding campaign for one of Dignity Health's hospital systems in Las Vegas. After in depth testing and focus groups, the community agreed that the messaging that resonated most was one that put the patient first. Once messaging and concepts were executed, the media buy saturated the Las Vegas market and included print, digital and broadcast. Within the first quarter the client confirmed a significant increase in brand awareness (although % was not benchmarked).
During my time at HCB Health, I led a team, as the primary client contact, of media buyers, interactives and creative designers to develop a cohesive branding campaign for one of Dignity Health's hospital systems in Las Vegas. After in depth testing and focus groups, the community agreed that the messaging that resonated most was one that put the patient first. Once messaging and concepts were executed, the media buy saturated the Las Vegas market and included print, digital and broadcast. Within the first quarter the client confirmed a significant increase in brand awareness (although % was not benchmarked).
Dell Children's Tower Campaign
While at Screamer Co., we were tasked with developing a branding campaign for Dell Children's that communicated their campus expansion with a light hearted tone. The concept derived from little kids who like to dress up as cowboys or princesses and how they now have more room to roam and play at a world-class health facility. The campaign consisted of a TV ad, print ads, homepage takeover and several digital initiatives to connect the brand to DCH's webpage.
While at Screamer Co., we were tasked with developing a branding campaign for Dell Children's that communicated their campus expansion with a light hearted tone. The concept derived from little kids who like to dress up as cowboys or princesses and how they now have more room to roam and play at a world-class health facility. The campaign consisted of a TV ad, print ads, homepage takeover and several digital initiatives to connect the brand to DCH's webpage.
St. Rose Service Line Brochure
| St Rose Service Line brochure srdh038_siena_imagingbro_12x18_hr.pdf |
Brookfield Residential - Blanco Vista
COMING SOON
COMING SOON
